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Bootcamp for Butts – product story
For us beauty is all about CONFIDENCE - when you Feel Good you Look Good.
What we have noticed as we trundle through our Mama Mio world is that every woman has a bit of their body that they would love to change. That bit that you think "if only my butt was better I would feel good about myself". We call these Roadblocks and they are our personal bugbears; our little obsessions that stand in the way of feeling confident.
The reality is it takes a lot less effort to actually make the change to your 'bad bit' than the effort spent beating yourself up over it. We wanted to give you the tools to make that change. To take control and sort it out! Hence the Bootcamp Kits were born.
When developing Bootcamp for Butts we wanted to create a kit which was the perfect product mix to help the tone, texture, smoothness and tightness of your skin. And because true beauty is not just skin deep, we have combined our perfect products with ass-kicking exercises, created by fitness guru Efua Baker. By improving the tone and texture of your skin and also strengthening and toning the muscle structure that supports the skin, the results will be more dramatic. You will have Rear of the Year.
Attention! (Cue Sergeant Major voice...) This bit is very important. We need you to commit to a 30 day programme to making a visible and lasting difference. And for those commitment-phobes amongst you, we know we had to make it really easy for you and take away all of your excuses.
1. It only takes three minutes a day. No matter how time starved, we can all find 3 minutes.
2. It is very easy to follow - increase exercise reps by one a day. Everyone can do one more, so it is not an impossible goal. The key is to do them right.
3. No equipment required and you can do it in a small space. Want to hide in your bathroom and do it? No problem you can do it anywhere.
4. You will see results. Do not cheat and at the end of 30 days you will look better, feel better and feel more confident.
And if you can do that - what else can you do? Yes sir!
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